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Mention Tracking

Mention tracking shows what sits behind your visibility score by logging prompts, AI answers, brand mentions and competitor mentions.
  • Track every prompt and AI-generated answer
  • See how your brand is mentioned and framed
  • Compare brand visibility against competitors
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See how it works

AI model coverage

Mention rate per assistant

ChatGPT
0%
Claude
0%
Perplexity
0%
Google
0%

Mention tracking vs. simple “brand monitoring”

Classic brand monitoring tools were built to watch for mentions across news articles, social posts, and forums. AI mention tracking is a different problem: the “publication” is a generated answer that doesn’t exist until someone asks a question, and it can change from one run to the next.

That’s why prompt-level testing at scale, not a passive crawl, is the only reliable way to measure it. GEOtracking.AI runs the prompts, logs the results, and gives you the same kind of historical record a news-monitoring tool gives you for traditional media, but built for how AI engines actually generate answers.

How AI mention tracking works

Step 1Prompt-level logging, not just an aggregate score
Every one of the up to 50 prompt variations we run per topic is logged individually: the exact phrasing used, the AI platform it was run against, the full generated answer, and whether your brand appeared in it. That means when your mention rate moves, up or down, you can trace the change back to the specific prompts and platform behavior that caused it, instead of staring at a number you can’t explain.
Step 2Sentiment tagging on every mention
A mention isn’t automatically a good outcome. Being named as a cautionary example, or listed last in a comparison, is a very different result from being the AI’s leading recommendation. Every logged mention is tagged for sentiment, positive, neutral, or negative, so you’re tracking the quality of your visibility, not just its existence.
Step 3Weekly re-runs to catch real change
Because we track weekly rather than running a one-off audit, you can see exactly when a mention rate shifted, and correlate it with what changed that week: a new page published, a PR placement, a competitor’s content push. Most AI search monitoring tools on the market only offer a periodic manual check; ours runs on a fixed weekly cadence automatically.
Step 4Cross-platform comparison, side by side
Because every platform is scored and logged separately, mention tracking also shows you where the same content performs completely differently, a brand can have a strong mention rate in ChatGPT while being invisible in Gemini for the identical topic, and the prompt-level logs make it obvious why: different sources are being retrieved and cited by each model.

Why GEOtracking.AI’s mention tracking beats generic brand monitoring tools

Full prompt-level transparency

See the exact question asked and the exact answer generated, not just a summary metric.

Sentiment built in, not bolted on

Every mention is scored for tone, so a brand named negatively doesn’t get counted the same as a strong recommendation.

Weekly cadence as standard

Mention data updates automatically every Monday, rather than requiring you to trigger a manual re-check.

Separated by platform

Mention rate is reported per AI engine, so you can see exactly where a change in mentions is coming from.

Priced on real API cost

The underlying cost of running these prompts against multiple AI engines is disclosed and marked up by a fixed, transparent 50%, not the 5–10x markup common among “AI brand visibility tools.

What’s included in mention tracking

  • Full prompt log for every topic and platform
  • Sentiment classification on every individual mention
  • Weekly automatic re-runs with Monday dashboard updates
  • Historical mention-rate trend lines per topic and per platform
  • Competitor mentions flagged within the same logged answers
  • Export of raw prompt/answer data for your own reporting
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Sentiment classification on every individual mention

Weekly automatic re-runs with Monday dashboard updates

Historical mention-rate trend lines per topic and per platform

Competitor mentions flagged within the same logged answers

Export of raw prompt/answer data for your own reporting

Pricing

STARTER
Minimum 4 topics
€130
per month · 2 engines
200 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €46/mo
C
Claude + €259/mo
MOST POPULAR
PRO
Minimum 10 topics
€325
per month · 2 engines
500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €115/mo
C
Claude + €647/mo
BUSINESS
Minimum 20 topics
€650
per month · 2 engines
1,000 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €229/mo
C
Claude + €1,295/mo
AGENCY
Minimum 50 topics
€1,624
per month · 2 engines
2,500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €573/mo
C
Claude + €3,237/mo

Frequently asked questions

What exactly does GEOtracking.AI log for each mention?
The exact prompt phrasing, the AI platform it was run on, the full generated answer, whether your brand appeared, its sentiment, and any competitors mentioned in the same answer.
Can I see the raw AI answers, not just a score?
Yes. Every prompt run is logged in full, so you can read the actual generated answer behind any mention-rate change.
How is sentiment determined?
Each mention is classified as positive, neutral, or negative based on how your brand is framed within the generated answer, for example, a top recommendation versus a passing or cautionary reference.
How often does mention data refresh?
Weekly. Prompts are re-run four times a month, with your dashboard updating every Monday.
Does mention tracking cover competitors too?
Yes: any competitor that appears in the same AI answer as your brand is automatically flagged, feeding directly into your share-of-voice and competitor analysis data.
Which platforms are covered?
ChatGPT, Claude, Perplexity, and Google AI Overviews/AI Mode, tracked and logged separately for each topic.

Join the waitlist

Be among the first to access AI visibility insights and turn your data into clear, actionable next steps.
Join the waitlist