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AI Visibility Tracking

AI visibility tracking shows whether your brand appears in AI-generated answers, how often it is mentioned, and how that changes across platforms and topics.
  • Track brand mentions across ChatGPT, Claude, Gemini and Perplexity
  • See which topics and platforms drive your AI visibility
  • Measure week-over-week changes with statistical confidence
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AI model coverage

Mention rate per assistant

ChatGPT
0%
Claude
0%
Perplexity
0%
Google
0%

AI visibility tracking vs. classic SEO rank tracking

Traditional rank tracking checks your position on a search engine results page for a keyword: a fixed, countable slot. AI visibility tracking checks something structurally different: whether your brand is mentioned inside a generated answer that an AI model assembles from many sources at once. There’s no “position #3” in an AI answer; there’s either a mention, or there isn’t, and the deciding signals are different too: content depth, structured data, how clearly your brand is associated with a topic across the wider web, and how citable your content actually is, not just how it’s built for crawlers.

This is the discipline often called GEO: Generative Engine Optimization. Where classic SEO optimizes for ranking position, GEO optimizes for being mentioned, cited and recommended inside an AI-generated answer. AI visibility tracking is the measurement layer that tells you whether your GEO work is actually landing.

How our AI visibility tracker works

Step 1 You define the topics
A topic is a category of related queries you define yourself in plain language, for example “pricing”, “alternatives”, or “best tools for X”. This isn’t an algorithm guessing from your sitemap; you decide which parts of your category matter most to your business, and we track visibility against exactly those topics.
Step 2Up to 50 prompt variations per topic
For each topic, we generate and run up to 50 different phrasings of the underlying question, the kind of natural variation real users actually type into ChatGPT or ask Perplexity. Running this many variations turns a single lucky or unlucky AI answer into a statistically meaningful mention rate, so the score you see reflects a genuine pattern rather than noise.
Step 3Every platform scored separately
ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews/AI Mode are built on different models, different training data and different retrieval systems. It’s entirely normal for a brand to have strong visibility in ChatGPT and near-zero visibility in Gemini, or vice versa. That’s why GEOtracking.AI never collapses your results into one blended average, you get a distinct visibility score, and a distinct mention rate, for each platform.
Step 4Weekly tracking, not a one-off snapshot
Prompts are scraped and analyzed weekly: four runs per month, with your dashboard updating every Monday. That means you can see whether a piece of new content, a PR mention, or a competitor’s move actually shifted your AI visibility, instead of guessing from a single point-in-time test.

Why GEOtracking.AI beats other AI visibility tools

Three things separate a genuinely useful AI visibility tool from a marketing dashboard that just looks like one: sample size, platform separation, and pricing you can actually audit.

Real sample size

Up to 50 prompts per topic, not one or two, most competing tools don’t disclose their sample size at all, because it’s usually far smaller.

No blended scores

Every platform is reported separately, so you know precisely where to focus instead of chasing an opaque average.

Transparent, cost-based pricing

Our pricing is built directly on the actual third-party API cost per prompt, per platform, plus a fixed, transparent 50% margin. Most AI visibility tools add a hidden 5–10x markup over what the underlying data actually costs.

Action, not just a score

Every topic comes with a prioritized action plan, so the visibility data is something your team can act on the same day.

What you get with GEOtracking.AI’s visibility dashboard

  • A mention rate per topic, per platform, updated every Monday
  • Historical trend lines so you can see whether visibility is improving or declining over time
  • Sentiment on every mention: positive, neutral, or negative
  • Competitor mentions surfaced automatically within the same AI answers
  • A prioritized action plan attached to every topic
  • Full transparency into which prompts were run and what each AI engine returned

Historical trend lines so you can see whether visibility is improving or declining over time

Sentiment on every mention: positive, neutral, or negative

Competitor mentions surfaced automatically within the same AI answers

A prioritized action plan attached to every topic

Full transparency into which prompts were run and what each AI engine returned

Pricing

STARTER
Minimum 4 topics
€130
per month · 2 engines
200 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €46/mo
C
Claude + €259/mo
MOST POPULAR
PRO
Minimum 10 topics
€325
per month · 2 engines
500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €115/mo
C
Claude + €647/mo
BUSINESS
Minimum 20 topics
€650
per month · 2 engines
1,000 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €229/mo
C
Claude + €1,295/mo
AGENCY
Minimum 50 topics
€1,624
per month · 2 engines
2,500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €573/mo
C
Claude + €3,237/mo

Frequently asked questions

What is AI visibility tracking?

AI visibility tracking measures how often, and how favorably, your brand is mentioned when people ask AI assistants like ChatGPT, Gemini, Claude or Perplexity questions related to your category. It’s the equivalent of rank tracking, but for AI-generated answers instead of search engine results pages.

How is this different from a generic “AI search visibility” tool?

Most tools marketed as an AI visibility platform run a handful of test prompts and blend every AI model into a single score. GEOtracking.AI tests up to 50 phrasings per topic and reports every platform separately, so the number you see is statistically meaningful and actionable.

Which AI platforms do you track?

ChatGPT, Google AI Overviews and AI Mode, Perplexity, and Claude, tracked and scored separately, not blended into a single average.

Why 50 prompts per topic instead of one?

AI models generate slightly different answers each time, even for the same question. A single test prompt can show a mention one day and not the next, purely due to randomness in generation. Testing up to 50 phrasings per topic gives a statistically meaningful mention rate instead of a coin-flip result.

How often is the data updated?

Prompts are scraped and analyzed weekly: four runs per month, with your dashboard updating every Monday so you can track trends over time.

Do I need technical SEO knowledge to use it?

No. You define topics in plain language, and each topic comes with a prioritized, plain-English action plan, specific pages to update or create, and why, so no AI or SEO background is required to act on the data.

How is GEOtracking.AI priced?

Pricing is based directly on the actual third-party API cost per prompt, per platform, plus a fixed, transparent 50% margin. There’s no hidden markup or “contact us for enterprise pricing”, you can see exactly what you’re paying for.

Is this suitable for agencies managing multiple clients?

Yes. The Agency plan includes a multi-client workspace and white-label reporting, so you can track and report on AI visibility across all of your clients’ brands from one account.

Join the waitlist

Be among the first to access AI visibility insights and turn your data into clear, actionable next steps.
Join the waitlist