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AI Competitor Analysis

Competitor analysis shows which brands actually compete with you in AI answers, not just the ones you already know.

  • Detect real competitors from AI answers
  • Find unexpected brands AI models recommend
  • Compare against brands with stronger topic visibility
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See how it works

Share of voice

84 companies · 231 mentions

Automatic detection vs. a manual competitor list

A manually maintained competitor list reflects who you knew about when you built it, and it goes stale the moment a new player enters your category or an established one improves its AI-facing content.

Automatic detection instead reflects reality as it currently stands inside ChatGPT, Claude, Perplexity and Google AI Overviews, which is the only version of “who you’re competing with” that actually matters for AI visibility strategy.

How AI competitor analysis works

Step 1 Competitors are surfaced from real AI answers
Every time one of your tracked prompts returns a generated answer, we log every brand mentioned alongside yours. Over time and across your full set of topics, this builds an accurate picture of who you’re actually competing with inside ChatGPT, Claude, Perplexity and Google AI Overviews, not who you assumed you were competing with.
Step 2Metrics are compared side by side
For every detected competitor, you can compare mention rate, sentiment, and share of voice against your own numbers, topic by topic and platform by platform. That makes it easy to see, for example, that a specific competitor dominates the “alternatives” topic on ChatGPT but barely appears in Perplexity’s answers for the same query.
Step 3New entrants surface early
Because competitor detection runs automatically on every weekly re-run, a competitor that starts gaining AI visibility shows up in your dashboard as soon as it happens, often well before it would register in a traditional SEO competitor tool, since AI citation patterns can shift faster than organic rankings.
Step 4Full platform breakdown
Competitive strength on one AI engine doesn’t transfer to another. A competitor might be the top-cited source in Google AI Overviews while being effectively absent from Claude’s answers on the same subject. Reporting each platform separately means you can see exactly where a competitor is strong and where the door is open for you.

Why GEOtracking.AI’s competitor analysis is more reliable

Always-current competitor set

Automatic detection from real AI answers, so your competitive set stays current without manual upkeep.

Like-for-like comparison

Direct comparison of mention rate, sentiment and share of voice.

Platform-level insights

Per-platform breakdown, avoiding a misleading blended competitive score.

Weekly competitor updates

Weekly refresh, so new or fast-moving competitors are visible early.

Transparent competitor tracking

Cost-based pricing with no hidden markup inside an “enterprise” tier.

What you get

  • A live list of the competitors actually appearing in your tracked AI answers
  • Mention rate, sentiment and share of voice for each competitor, per topic and platform
  • Alerts when a new competitor starts appearing in your answers
  • Historical trend lines showing how competitive position has shifted over time
  • The underlying prompt logs behind every competitor data point
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Mention rate, sentiment and share of voice for each competitor, per topic and platform

Alerts when a new competitor starts appearing in your answers

Historical trend lines showing how competitive position has shifted over time

The underlying prompt logs behind every competitor data point

Pricing

STARTER
Minimum 4 topics
€130
per month · 2 engines
200 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €46/mo
C
Claude + €259/mo
MOST POPULAR
PRO
Minimum 10 topics
€325
per month · 2 engines
500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €115/mo
C
Claude + €647/mo
BUSINESS
Minimum 20 topics
€650
per month · 2 engines
1,000 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €229/mo
C
Claude + €1,295/mo
AGENCY
Minimum 50 topics
€1,624
per month · 2 engines
2,500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €573/mo
C
Claude + €3,237/mo

Frequently asked questions

Do I need to enter my competitors manually?
No. Competitors are detected automatically from who appears alongside your brand in the same AI-generated answers for your tracked topics.
What if a competitor I care about never appears in my AI answers?
That’s useful information in itself: if a known competitor isn’t showing up, they currently have little to no AI visibility on that topic, which may be an opportunity rather than a threat.
Can I compare myself to a competitor on a specific platform only?
Yes. Every comparison: mention rate, sentiment, share of voice, is broken down per platform as well as per topic.
How quickly do new competitors show up in the data?
As soon as they appear in a weekly prompt run, which happens up to four times a month.
Is competitor analysis included in every plan?
Competitor detection and comparison are built into the core mention and visibility tracking, any topic you track automatically surfaces the competitors appearing in the same answers.

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Be among the first to access AI visibility insights and turn your data into clear, actionable next steps.
Join the waitlist