Gå til hovedindhold

Share of Voice

Share of voice shows whether your brand is mentioned more often, and more positively, than competitors in the same AI answers.

  • Measure brand mentions against competitors
  • Compare performance across topics and platforms
  • See which brands AI models recommend most
Join the waitlist
See pricing
See how it works

AI model coverage

Mention rate per assistant

ChatGPT
0%
Claude
0%
Perplexity
0%
Google
0%

Share of voice vs. a simple visibility score

A visibility or mention-rate score tells you how often your brand shows up. Share of voice tells you how that compares to everyone else showing up in the same conversation.

A 20% mention rate can be excellent if the average competitor sits at 8%, or mediocre if a single dominant competitor is sitting at 70%. Without the comparison, a standalone visibility number is hard to act on, share of voice is what turns it into a genuine competitive metric.

How our AI visibility tracker works

Step 1 Competitors are detected from the answers themselves
We don’t ask you to type in a list of competitors. Instead, share of voice is built from who actually appears alongside your brand in the same logged AI answers, for the topics you track. If a brand never shows up in the answers your prompts generate, it isn’t part of your AI competitive set, regardless of how you’d rank it in a traditional market map.
Step 2Mention rates are compared side by side, per topic
For every topic, we compare your mention rate to each detected competitor’s mention rate, using the same set of up to 50 prompt variations run against the same platform. That gives you a like-for-like comparison, not your best month against their worst, but the same tests run at the same time.
Step 3Broken down per platform, not blended
Share of voice on ChatGPT can look completely different from share of voice on Gemini or Perplexity, because each model draws on different sources and training data. GEOtracking.AI reports share of voice separately for every platform, so you know exactly where a competitor is out-pacing you and where you’re ahead.
Step 4Tracked weekly to catch shifts early
Because the underlying mention data refreshes weekly, share-of-voice trend lines update in the same cadence, so a competitor’s new content push or a rebrand shows up in your dashboard within days, not months.

Why GEOtracking.AI’s share-of-voice data holds up

Automatic competitor detection

Competitors are detected automatically from real AI answers: not a static list that goes stale.

Fair brand comparison

Comparisons use the same prompt set and time window for every brand, so the numbers are genuinely comparable.

Platform-level reporting

Every platform reported separately, avoiding a misleading blended market-share figure.

Weekly visibility updates

Weekly refresh, so share-of-voice shifts are visible almost as soon as they happen.

Transparent pricing

Transparent, cost-based pricing, no inflated markup hidden inside an “enterprise” tier.

What you get

  • A share-of-voice percentage per topic, per platform, updated weekly
  • A ranked list of the competitors actually appearing in your AI answers
  • Historical share-of-voice trend lines to track gains and losses over time
  • Sentiment comparison: are you framed as favorably as the competitors you’re compared against?
  • The underlying prompt logs behind every share-of-voice figure
Join the waitlist

Your share

0%

Competitors

0

Topic leader

Your website

Share of voice 214 companies · 467 mentions
1
YW
Your website YOU
40 · 9%
2
BC
brightclick.io
29 · 6%
3
RK
rankpilot.com
21 · 4%
4
SE
searchedge.ai
11 · 2%
5
VX
vexlabs.co
10 · 2%
6
NX
nexarank.com
9 · 2%

Pricing

STARTER
Minimum 4 topics
€130
per month · 2 engines
200 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €46/mo
C
Claude + €259/mo
MOST POPULAR
PRO
Minimum 10 topics
€325
per month · 2 engines
500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €115/mo
C
Claude + €647/mo
BUSINESS
Minimum 20 topics
€650
per month · 2 engines
1,000 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €229/mo
C
Claude + €1,295/mo
AGENCY
Minimum 50 topics
€1,624
per month · 2 engines
2,500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €573/mo
C
Claude + €3,237/mo

Frequently asked questions

How do you decide who my AI competitors are?

Share-of-voice competitors are detected automatically from who appears alongside your brand in the same logged AI answers for your tracked topics, not from a manually typed list.

Is share of voice the same across all platforms?
No. It’s calculated and reported separately for ChatGPT, Claude, Perplexity and Google AI Overviews/AI Mode, because visibility on one platform doesn’t predict visibility on another.
How often does share of voice update?
Weekly, in line with the underlying mention data, which is re-run four times a month.
Can I compare share of voice for a specific topic only, like “pricing” or “alternatives”?
Yes. Share of voice is broken down per topic, so you can see exactly which parts of your category you’re winning or losing.
Does a mention with negative sentiment still count toward share of voice?
It counts as a mention, but sentiment is reported alongside the share-of-voice figure so you can see whether your presence is actually favorable, not just frequent.

Join the waitlist

Be among the first to access AI visibility insights and turn your data into clear, actionable next steps.
Join the waitlist