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Prompt Gap Analysis

A visibility score tells you where you stand. Prompt gap analysis tells you why, by showing you exactly which competitor is winning the citation you’re missing, and what’s on their page that isn’t on yours.
  • See the exact prompts where a competitor gets cited and you don’t
  • Pull the actual generated answer behind every gap, not just a score
  • Turn every gap into a specific, prioritized task instead of a general content audit
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See how it works
“best project management tool?” Competitor A Cited in AI answer You Not cited — this is the gap Task: Add comparison section Impact: High · Effort: Low

Why prompt gap analysis exists

Most AI visibility tools stop at the score: you rank #7-8 organically for a topic, but your mention rate in AI Overviews is low. That tells you there’s a problem. It doesn’t tell you what’s causing it or which competitor is winning the citation instead.

A prompt gap isn’t a missing keyword. It’s a specific prompt, on a specific topic, where a competitor gets cited in the AI-generated answer and you don’t. Closing that gap requires knowing exactly why the competitor won: a structured how-to, a detailed comparison, a specific technical detail their page covers that yours doesn’t. Without that, “improve your content” is a guess. With it, it’s a task.

That’s why prompt gap analysis exists as a dedicated layer on top of mention tracking, not just a lower score to react to.

How prompt gap analysis works

Step 1 Every gap is tied to a topic, platform, and prompt
Because mention tracking is logged at the prompt level, we can see precisely which prompts you’re failing to get cited for, and pull the exact answer text the AI model generated. That answer almost always names who did get cited, which is where the competitor signal comes from.
Step 2Competing content is analyzed for what works
Once a competitor page is identified as the source of a citation, we look at what’s actually on it: a structured how-to, a comparison table, a specific technical detail (a measurement, a standard, a regulation) that your page doesn’t cover.
Step 3Each finding is turned into an actionable task
Each gap becomes a concrete recommendation: update an existing page, add a missing section, create a new comparison page, or add structured data that makes a fact easier for a model to extract. Every task is scored on impact, effort, confidence, and evidence strength, so it’s clear which gaps are worth closing first.
Step 4Tasks are re-evaluated weekly
As new mention data comes in, the gap analysis updates to reflect what’s actually still underperforming, so it reflects your current visibility rather than a one-time snapshot.

Why our gap analysis is more reliable

Traced to real generated answers

Every gap is backed by the actual AI-generated text that shows a competitor being cited instead of you, not an inferred or estimated content gap.

Specific to topic, platform, and prompt

A gap is never reported as a general weakness. It’s tied to the exact prompt and platform where the citation was lost, so the fix can be equally specific.

Typed and prioritized, not just listed

Each task is categorized (update, create, add section, add schema) and ranked by estimated impact, so a team can immediately see whether to spend the next hour expanding a page or writing a new one.

Written in plain language

Tasks explain what to do and why it matters for AI visibility without requiring an SEO or GEO background to act on them.

Re-evaluated weekly

Gaps and tasks update as new mention data comes in, so the analysis reflects what’s currently underperforming rather than going stale after a single audit.

What you get

  • A live list of the specific prompts where a competitor is cited and you aren’t
  • The actual AI-generated answer behind every gap, showing exactly who was cited and why
  • A prioritized, typed task for every gap: update, create, add a section, or add structured data
  • Impact, effort, confidence, and evidence scoring on every task
  • Weekly re-evaluation, so the analysis reflects your current visibility, not a one-time audit

A live list of the specific prompts where a competitor is cited and you aren’t

The actual AI-generated answer behind every gap, showing exactly who was cited and why

A prioritized, typed task for every gap: update, create, add a section, or add structured data

Impact, effort, confidence, and evidence scoring on every task

Weekly re-evaluation, so the analysis reflects your current visibility, not a one-time audit

Pricing

STARTER
Minimum 4 topics
€130
per month · 2 engines
200 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €46/mo
C
Claude + €259/mo
MOST POPULAR
PRO
Minimum 10 topics
€325
per month · 2 engines
500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €115/mo
C
Claude + €647/mo
BUSINESS
Minimum 20 topics
€650
per month · 2 engines
1,000 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €229/mo
C
Claude + €1,295/mo
AGENCY
Minimum 50 topics
€1,624
per month · 2 engines
2,500 prompts / month
max 50 prompts per topic
AI ENGINES
C
ChatGPT included
A
AI Overviews included
P
Perplexity + €573/mo
C
Claude + €3,237/mo

Frequently asked questions

How is a prompt gap different from a low visibility score?
A score tells you there’s a problem. A prompt gap tells you the specific prompt, platform, and competitor behind it, and pulls the actual generated answer so you can see exactly what won the citation.
Do I need to know my competitors in advance?
No. Competitors are identified directly from the AI-generated answers where they’re cited instead of you, so the gap analysis surfaces whoever is actually winning the citation, not just the competitors you already know about.
What does a gap analysis task actually look like?
A specific, typed recommendation, such as updating an existing page, adding a missing section, creating a comparison page, or adding structured data, ranked by estimated impact so you know what to prioritize first.
How often does the gap analysis update?
Weekly, alongside your mention and visibility data, so it reflects what’s currently underperforming rather than a snapshot from a single audit.
Is this the same as a generic content audit?
No. Every gap and every task is derived from actual AI mention data, specific prompts, specific platforms, specific competitor citations, not a general best-practices checklist.

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